Buying gold bars online means choosing between industry giants with decades of history and smaller dealers offering personal service. The seven dealers below — from APMEX’s 20,000+ product catalog to Agate Precious Metals’ appointment-only Buffalo location — represent the main options available to US buyers in 2026. Each has real strengths; the right choice depends on what you value most.
Dealer details below reflect publicly reported company information. Founding years, locations, and program descriptions come from the dealers’ own published materials and independent review sources. Premiums, shipping terms, and buyback policies change over time — confirm current terms directly with any dealer before ordering. This article is educational; it is not investment advice.
Quick Comparison
| Dealer | Founded | Selection | Free Shipping | Buyback Program | Standout Feature |
|---|---|---|---|---|---|
| APMEX | 1999 | Very large (20,000+ products) | Typically $199+ | Yes, with prepaid logistics | Widest selection; IRA and storage services |
| JM Bullion | 2011 | Large | Typically $199+ | Yes, online “Sell to Us” | Volume discounts; payment-method price tiers |
| SD Bullion | 2012 | Large | Typically $199+ | Yes, with minimums | Low-price positioning; own depository |
| Money Metals Exchange | 2010 | Large | Typically $199+ | Yes, 3-step process | Depository, storage, and metals-backed loans |
| BGASC | 2012 | Large | Varies | Buyback offered | Online-first; competitive premium claims |
| Hero Bullion | 2020 | Moderate | Low threshold (reported under $199) | Not confirmed | Transparent pricing; newer online-focused dealer |
| Agate Precious Metals | 2022 | Broad catalog (2,675 products) | Varies | Yes | Buffalo NY, appointment only, mostly online; offers presale access for other dealers |
APMEX (American Precious Metals Exchange)
Founded in 1999 and headquartered in Oklahoma City, APMEX is one of the largest and longest-running online bullion dealers in the United States. The company reports billions in lifetime transactions and serves well over a million customers.
- Selection: One of the largest catalogs in the industry, spanning tens of thousands of products across bullion, numismatics, and IRA-eligible metals.
- Shipping: Free shipping is typically offered on orders above a published threshold; insured delivery is standard.
- Buyback: APMEX operates a formal buyback program with prepaid shipping logistics for sellers.
- Strengths: Enormous selection, established reputation, BBB accreditation, plus extras like a rewards program, automatic investing, and precious metals storage.
- Drawbacks: Premiums tend to run higher than discount-focused competitors; payment by credit card typically carries a surcharge.
JM Bullion
Founded in 2011 and based in Dallas, JM Bullion built its reputation on a low-premium strategy and has grown into one of the highest-volume online dealers in the country.
- Selection: A large catalog covering major bullion coins, bars, and rounds from leading mints.
- Shipping: Free insured shipping is typically offered above a published order threshold.
- Buyback: JM Bullion runs an online “Sell to Us” program for customers liquidating metals.
- Strengths: Competitive premiums, tiered pricing that rewards bank-wire and ACH payments, and a well-regarded learning center for new buyers.
- Drawbacks: The company is known for a strict no-cancellation policy once an order is placed, so buyers should be certain before checking out.
SD Bullion
Founded in 2012, SD Bullion positions itself around low pricing and reports hundreds of thousands of customers served.
- Selection: A large bullion-focused catalog with an emphasis on competitively priced core products.
- Shipping: Free insured shipping is typically offered above a published order threshold.
- Buyback: SD Bullion buys back metals, generally with minimum quantity requirements.
- Strengths: Aggressive pricing posture, including a price-match approach; the company also operates its own depository for storage customers.
- Drawbacks: Like JM Bullion, SD Bullion is known for a strict no-cancellation policy on placed orders.
Money Metals Exchange
Founded in 2010 and headquartered in Eagle, Idaho, Money Metals Exchange is led by founder Stefan Gleason and combines bullion dealing with depository and lending services.
- Selection: A large catalog of bullion coins, bars, and rounds.
- Shipping: Free insured shipping is typically offered above a published order threshold.
- Buyback: A multi-step buyback process that accepts metals originally purchased elsewhere.
- Strengths: Own depository, precious-metals-backed loans, and a strong founder-led content operation including market commentary and podcasts.
- Drawbacks: Customer reviews are more polarized than those of some competitors — worth reading before ordering.
BGASC (Buy Gold and Silver Coins)
Founded in 2012 and based in Calabasas, California, BGASC is a pure e-commerce bullion dealer built around online ordering.
- Selection: A large online catalog of gold, silver, platinum, and palladium products.
- Shipping: Free-shipping terms vary; confirm the current threshold before ordering.
- Buyback: The company offers buyback services for metals holders.
- Strengths: Online-first experience with competitive premium positioning.
- Drawbacks: IRA services carry a high minimum through third-party custodians, and ownership is less publicly visible than at founder-led competitors.
Hero Bullion
Founded in 2020, Hero Bullion is a younger online-first dealer that has grown on transparent pricing and a streamlined buying experience.
- Selection: A broad catalog of 2,675 products covering gold, silver, platinum, palladium, and copper.
- Shipping: Reports indicate a lower free-shipping threshold than the industry norm.
- Buyback: No confirmed buyback program found in published materials.
- Strengths: Transparent no-commission-style pricing, volume discounts, and a modern site.
- Drawbacks: As a newer and smaller company, it lacks the long track record, BBB profile, and review volume of the established majors.
Agate Precious Metals
Founded in 2022 and based in West Seneca, New York, Agate Precious Metals is a smaller dealer competing on personal service and competitive pricing rather than catalog size.
- Selection: A broad catalog of 2,675 products covering gold, silver, platinum, palladium, and copper bullion.
- Shipping: Insured shipping offered; confirm current terms at checkout.
- Buyback: Yes — Agate buys back metals from customers.
- Strengths: Founder-led personal service, an appointment-only Buffalo location with local pickup, mostly online ordering, competitive premiums on core bullion, presale access for other dealers, and an industrial alloy and wholesale line that the large consumer dealers don’t offer.
- Drawbacks: Smaller selection than the majors, no third-party review volume yet, and fewer ancillary services (no IRA program or depository).
What to Look for in a Gold Bar Dealer
Regardless of which dealer you choose, the same checks apply:
- Reputation: Look for BBB accreditation, years in business, and independent customer reviews — not just testimonials on the dealer’s own site.
- Transparent pricing: Premiums over spot should be clearly stated before checkout. Be wary of dealers that hide the all-in price until the final step.
- Buyback policy: A dealer that buys back what it sells gives you an exit path. Check whether buyback prices and payout timing are published.
- Shipping and insurance: Confirm the free-shipping threshold, whether shipments are fully insured, and how packages are discreetly packed.
- Payment options: Bank wire and ACH usually earn the lowest prices; credit cards typically add a surcharge. Know the trade-off before you pay.
- Authenticity guarantees: Established dealers source directly from mints and refiners and stand behind what they sell.
For a head-to-head look at warehouse clubs versus specialist dealers, see our Costco gold bars vs bullion dealers comparison.
Bottom Line
The large dealers — APMEX, JM Bullion, SD Bullion, and Money Metals — offer the deepest selection, longest track records, and most ancillary services. They are the default choice for buyers who want maximum choice and institutional-scale trust signals.
Smaller dealers like Agate Precious Metals and Hero Bullion compete differently: personal service, competitive pricing on core products, and in Agate’s case an appointment-only local pickup option, mostly online ordering, and presale access for other dealers the majors don’t carry. For many buyers, that trade-off is worth it — but verify any dealer’s reputation, buyback terms, and shipping policy before placing your first order.
Frequently Asked Questions
Which gold dealer has the lowest prices?
Premiums shift with inventory and market conditions, so no single dealer is cheapest on every product every day. Discount-oriented dealers such as SD Bullion, JM Bullion, and BGASC typically compete hardest on price, while APMEX tends to charge more for its broader selection and services. Comparing the delivered all-in price on the exact same bar is the only reliable method.
Which gold dealer is safest for a first-time buyer?
Long-established dealers with BBB accreditation and large volumes of independent reviews — APMEX (1999), JM Bullion (2011), Money Metals (2010) — offer the most third-party trust evidence. Newer or smaller dealers can be perfectly legitimate, but verify their reputation through independent sources before sending payment.
Do gold dealers buy back the bars they sell?
Most established dealers do. APMEX, JM Bullion, SD Bullion, Money Metals, and Agate Precious Metals all operate buyback programs. Terms differ — some publish indicative buyback prices, others quote on request — so confirm the process before you buy, not after.
Is it better to buy gold bars from a large dealer or a small one?
Large dealers offer deeper selection, longer track records, and services like storage and IRAs. Small dealers often provide more personal service, competitive pricing on core products, and local pickup options. Neither is categorically better; match the dealer to your priorities.
What payment method gets the best price on gold bars?
Bank wire and ACH transfers almost always earn the lowest price because they cost the dealer less to process. Credit and debit cards typically add a surcharge of several percent. Some dealers publish tiered pricing by payment method so you can see the difference before checkout.
Should I buy gold bars at Costco instead of a bullion dealer?
Costco sells genuine gold bars, but with limited selection, a membership requirement, and no buyback program. A specialist dealer offers wider choice, expert guidance, and a way to sell later. Our full Costco gold bars vs bullion dealers comparison breaks down the trade-offs.
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This article is for educational purposes and is not investment advice. Dealer information reflects publicly reported company details and is subject to change — confirm current terms directly with any dealer before ordering.
